There Are Very Few People Alive Who Haven’t Heard Of Facebook, And It’s No Longer Just A Social Media Giant, It Has Evolved Into A Corporate Entity, Capturing Other Social Media Platforms Such as WhatsApp and Instagram.
Businesses are rushing to build their portfolios on the platform, and for good reason. Because of its growing popularity, Facebook has introduced Blueprint certifications in order to provide more to its users.
Before we get into the best ways to obtain Facebook (meta) Blueprint certifications, let us first define the term and why it is important to you to Become An Expert With Meta’s Blueprint Certifications Today – 2022.
What Are Meta (Facebook) Blueprint certification programs?
Meta Blueprint certifications are online learning courses and training programs that will help you make the most of Facebook marketing platforms. As previously stated, businesses are rushing to expand their portfolio on Facebook. Every person, individual, and small, medium, and large-scale enterprise is attempting to put their product ahead of their competitors in the most effective way possible. Meta Blueprint enables this without the use of intermediaries.
The courses are free, quick, self-guided, and self-paced, and are designed to help you improve your marketing skills across Facebook, Instagram, Messenger, and WhatsApp.
The Meta Blueprint is divided into two sections: Learning programs and Blueprint Certifications. Small businesses, brands, agencies, job seekers, educators, non-profit organizations, community leaders, developers, and almost anyone with a desire to learn can take advantage of the learning programs.
Meta Blueprint certifications help you make a name for yourself in Digital Marketing by allowing you to become a Meta Certified Professional. Meta Blueprint’s certification programs recognize an advanced level of proficiency with all of the apps and services in the Facebook group.
In addition to being offered by Meta on its website, these courses are also offered by some of the leading online course platforms, which users can check out at their leisure.
Meta’s Blueprint – By Meta
Since we’re talking about Meta Marketing courses, it’s only natural to start with those provided by Facebook. We’ve already talked about how Meta divides its courses into two categories: learning programs and certification courses. For this one, we’ll concentrate on the Blueprint Certifications.
Facebook Inc. has recently rebranded as Meta, with the goal of incorporating virtual reality under its umbrella. The following certification programs are available.
- Digital Marketing Associate: Associate 100-101: Digital Marketing Associate
- Marketing Science Professional: Professional 200-101
- Creative Strategy Professional: Professional 300-101
- Media Planning Professional: Professional 400-101
- Media Buying Professional: Professional 410-101
- Marketing Developer: Professional 500-101
- Advanced Marketing Developer: Professional 510-101
- Advertising API Developer: Professional 520-101
You can choose the certifications that excite you and help you build your career at the same time. You can take its online 90-minute exam on the website, thereby obtaining your certification. Yes, it is as simple as that.
You can select certifications that interest you while also advancing your career. You can obtain your certification by taking its online 90-minute exam on the website. That’s all there is to it.
Meta’s courses are completely free, self-paced, and device-independent, making them one of the most sought-after and popular courses on the internet. Everyone, from novice to advanced developers, can benefit from the courses and certifications we discussed earlier.
Professionals, students, and business owners can now plan their courses and learning time to maximize this opportunity.
Associate 100-101: Digital Marketing Associate
Meta Certified Digital Marketing Associate covers the fundamentals of advertising on Facebook, Messenger, and Instagram
The Digital Marketing Associate position is ideal for entry-level marketers with little or no relevant experience. This includes job seekers, students, and professionals looking for a career change.
The certification exam lasts 90 minutes and tests your knowledge of different products that comprise meta families, familiarity with platform presence, advertising fundamentals, awareness of ad creation and management, and Reporting.
Certified Marketing Science Professional – Meta
The Marketing Science certification exam is about making informed marketing decisions using data, insights, and measurements. It is appropriate for candidates with at least three years of experience consulting on measurement strategies and conducting the research, statistics knowledge, and data manipulation skill sets.
Media Analyst, Data Scientist, Quantitative Researcher, Measurement Partner, Measurement FMP Analyst, and Consultant are all applicable roles for the Meta Certified Marketing Science Professional exam (Technical).
The certification covers assessing business goals using Key Performance Indicators (KPIs), developing hypotheses and variables for testing and measurement, applying concepts for validation/invalidation, performing analysis, generating insights, and recommending optimal measurement solutions to achieve a data-driven approach.
Certified Creative Strategy Professional – Meta
Meta’s Media Creative Strategy certification identifies and recognizes candidates’ advanced competency in strategic decision making. It validates creative briefs that are insight-driven and impactful. Candidates can seek opportunities in the creative space of Facebook, Messenger, and Instagram Marketing with the help of such a certification.
The exam is designed for strategy professionals with experience in creative advertising on Facebook and related social media platforms such as Messenger and Instagram.
As part of their curriculum, the certification covers mobile fundamentals, research and insights, brief development, and evaluation and measurement. Students are expected to be able to explain customers’ shift to mobile and Facebook’s role in the move to creative teams.
Certified Media Planning Professional – Meta
The Media Planning Professional Certification recognizes Meta’s ability to design an end-to-end marketing strategy. This should be in line with the company’s goals and should supplement a comprehensive marketing strategy. The Media Planning certification is designed to help Meta marketers achieve insight and data-driven marketing goals.
The exam lasts 105 minutes and is intended for digital planners, media planners, programmatic planners, common planners, marketing consultants, and hybrid planning and buying roles.
The resources recommended and offered by Facebook/Meta on their platforms in the form of online courses, practice tests, and study guides can be used to prepare for the Media Planning Professional exam. You could use all of these resources to better understand the exam’s requirements and perform better in the actual exam.
Candidates should learn skills such as needs assessment, learning, and insights, campaign performance monitoring, media strategy, and media recommendations before attempting the Media Planning Professional certification. They should be able to translate the challenges of advertisers into specific, measurable business KPIs. They should be able to identify and capitalize on new opportunities by utilizing industry research and meta tools.
Certified Media Buying – Shopping Professional – Meta
The Meta Media Buying Professional Certification identifies candidates who have advanced competency in the tools, policies, and practices required to buy ads on Facebook, Messenger, and Instagram. This exam validates candidates’ understanding of Facebook ads and campaigns.
The 105-minute exam is appropriate for digital media buyers, account salespeople, account managers, account executives, marketing executives, social media managers, brand marketers, and marketing consultants.
After earning the Meta Media Buying Professional Certification, candidates can obtain the Specialist Badge of Digital Commerce Specialist through the Media Shopping Certification.
The exam syllabus includes topics such as campaign planning, setup, optimization, and measurement and reporting. The exam assesses your knowledge of Meta Buying fundamentals, business goals, scenarios, audience, and policies.
Certified Marketing Developer – Meta
Marketing Developer Certification assesses students’ ability to implement marketing solutions technically. The certification includes a multiple-choice question exam as well as a coding evaluation.
The MCQ test lasts 90 minutes, while the coding assessment lasts about an hour. Software developers, front-end engineers, website developers, IT consultants, technology integrators, technology consultants, technical account managers, and technical partner managers are all candidates for the certification.
While the majority of certifications are available in multiple languages, the Meta Certified Marketing Developer Certifications are only available in English. Marketing Developer, like the previous certification, allows students to earn badges for Mobile Ad Technical Specialist and Advertising API Specialist. However, this opportunity is only available after completing the certification.
Students are expected to clarify their concepts regarding creating a business manager, asset management, pixels, product catalog, decisions, and product feed before taking the exam. Students are also expected to become familiar with troubleshooting concepts such as pixel integration, product feed, product match, and advanced matching.
Certified Ads API Developer – Meta
The Meta Ads API Developer certification tests your ability to configure and troubleshoot Marketing API integrations. The umbrella certification, like the previous certificate, includes a multiple-choice question and a coding assessment.
The multiple-choice question exam lasts 90 minutes, and the coding assessment takes about 2 hours. The assessment and test are deemed appropriate for software developers, full-stack engineers, backend engineers, and solution architects. However, in order to take the certification exam, you must first be a Facebook certified marketing Developer. The examination is only available in English.
Online courses, coding practice grounds, developer documentation, and practice sets are among the resources available to students to help them become acquainted with the structure and content of the exam.
Now that you’re aware of all of the exams, here are some resources to assist you in preparing for Meta Blueprint Certification.
We’ll begin with the creator. Facebook offers free online courses for getting your business online, establishing a presence, and capturing the audience’s attention with interactive posts and ads, in addition to certifications. They also help business owners build digital relationships with their customers by enhancing and optimizing creative strategies.
When it comes to content, Facebook Business learning programs have a lot to offer. Because Facebook owns and manages the content, it is constantly updated with the latest algorithm and other updates.
Entrepreneur Academy’s Facebook Business Certification Marketing Course by Benjamin Wilson trains applicants to optimize the brand’s Facebook home page, identification, and the proper way to interact with customers. The Udemy Certified Facebook Marketing Course also focuses on paid ads to promote brands on Facebook while also utilizing the content of Facebook groups. You can also learn how to incorporate Facebook insights into your strategic planning.
Markeko provides numerous practice questions on a variety of topics and subjects related to the Facebook (meta) Blueprint Certification Exam. Through recorded and live sessions, they teach their students about planning, purchasing, and association.
HubSpot is not a natural resource. HubSpot On the other hand, it can teach you a lot about Facebook advertising. It is a good fit for social media managers, marketing managers, and business directors. HubSpot courses will teach you how to use Facebook ads to generate leads and grow your business, as well as how to design winning campaigns and run effective ads.
HubSpot Facebook (Meta) Blueprint certification curriculum covers Facebook Lead Generation Tutorial, Getting Started with Facebook Ads, and Dollar-a-Day Facebook Ads over three lessons, fifteen videos, and two quizzes spread out over a total of approximately 1:24 hours.
Coursera, like HubSpot, does not provide a direct resource for the exam. However, it is an excellent platform for learning about Facebook Advertising because it teaches students about Facebook in general. Advertising with Facebook, a Coursera course, is part of the Meta Social Media Marketing Professional certificate and has received over 4.8 ratings from over 1,250 users.
Although Coursera will teach you Marketing Analytics with Meta, and everything you need to know for the Facebook Certificate, this platform is considered the best for structuring campaigns in Meta Ads, setting budgets, ad placement, and scheduling.
When it comes to professional certifications, platforms like LinkedIn cannot be overlooked. Megan Adams, Instructor at Linked Learning classes, is full of concepts and lessons you need for the certification, even if it does not train you specifically for the exam.
What makes the LinkedIn Learning program for Facebook certification unique is that it also provides a certificate of completion upon completion of the course. LinkedIn Learning will teach you how to boost your Facebook advertising and create and manage Facebook Ad Campaigns.
Facebook Blueprint certification is an excellent way to break into the digital marketing space, which appears to be expanding in the coming years. Get ahead of the competition by becoming a Facebook-certified professional and landing the dream job you’ve always wanted.
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